First Steps Kent, KConnect and Well Design are collaborating in a new campaign, “Normal was Never Enough.” The campaign brings attention to childhood disparities in Kent County, what is being done to eliminate them and policy changes to address root causes. The campaign states, “Together we can build a community where children are happy, healthy and living their best childhoods.”
“Normal was never enough,” says Annemarie Valdez, president and CEO of First Steps Kent. “Prior to the pandemic, we were already seeing families struggle, especially families living in poverty. So, we’re putting a focus on it now and making sure that we’re directing support toward families and children. It’s so important.”
When children face disparities and disadvantages, they are more likely to be food insecure, have health issues and lack school readiness.
“There are areas — like child care, like housing, like transportation — that are huge barriers for families that are facing income challenges and trying to get to work, trying to raise their families,” Valdez says.
by ESTELLE SLOOTMAKER, RAPIDGROWTH | MONDAY, FEBRUARY 28, 2022
